Setting targeted audience
If you are just posting your stuffs away in a dark alley than even a hundred posts per day is of no value and this is a harsh truth. You need to set yours goals first you must know who will be benefitted by products and services; you can categorize it as age group, gender group, professional background, location , etc. Suppose you are advertising it blindly and majority of the viewers are teenagers who was no purchasing capacity then your effort will go in vain. Thus choosing the right audiences to put forth your advertisement is always safe.