Digital marketing, also known as online marketing, is the act of promoting your business online and connecting with potential customers through different digital channels.
As we already know what digital marketing is and the importance of it for our business, let’s look at how digital marketing is impacting businesses all over the world.
Digital marketing is a gateway for potential customers to connect with your brand.
People have come closer to each other than ever before. Everyone owns a smartphone today, even in the most remote areas. People are more digitally connected to the outside world than they are in real time.
Therefore, it’s high time for businesses to promote themselves on digital platforms and build their brand image.
Following are some of the impacts digital marketing has on business
- 1. Establish a brand image.
- 2. Keep your audience engaged.
- 3. build trust and brand value.
- 4. Generate leads and increase sales.
- 5. Reach a wider audience and expand beyond national boundaries.
- 6. Grow virally and reach a new audience. Your posts and content get exposed, and people start liking, sharing, and commenting on them. Such exposure is beneficial for your business, and social media makes it possible.
Why is digital marketing important? And why do you need it for your business?
Digital marketing is important for every business because it helps to reach your target audience and generate leads for your products and services. It doesn’t matter if you are a startup business, an established business, or a big brand; every business needs digital marketing.
Let’s look at some of the main reasons why you need digital marketing for your business
1. Flexibility
Digital marketing provides flexibility to choose from many forms of digital marketing, including email marketing, content marketing, and social media marketing, to promote your business and keep your audience engaged.
Therefore, figuring out how you can use your creativity to optimise these platforms and reach a wider audience can take your business far in the future.
2. Interactive
Digital marketing serves as a portal for your audience to stay connected with your brand and communicate with you in order to develop a strong relationship with them.
Being open to communication through reviews, social media posts, messages, and website comments can make them feel like they are part of the community.
3. Lead Generation
Digital marketing can help you connect with a wider audience from around the world, and potential customers can be converted into leads.
You can also track the conversion rates and the quality of the leads to keep track of how your campaigns are performing. It is a long process of attracting potential customers to your business and increasing their interest through nurturing, with the end goal of successful conversion.
4. Tracking
You can keep track of your customers’ activities and how much they are engaging with your posts. You can monitor which content or ads are performing well and which ones they have seen shortly before making a purchase. This allows you to strategize your plan and improve it efficiently.
5. Mobile connections
More than 70% of adults own a smartphone and spend most of their time there doing activities like scrawling on social media, reading articles, playing games, and countless other activities.
Businesses can come in front of the audience and remarket to them through ads, social media, email marketing, and text marketing while they are using different mobile apps.
6. Spread
With digital marketing, you can spread your business beyond national boundaries and create brand awareness among a new audience that is likely interested in your products or services.
Many people do their shopping online, so coming in front of them can boost your sales.
7. Economical
Compared to traditional marketing, digital marketing is cost-effective while giving you the flexibility to target your audience and increase your brand awareness.
8. Competitors
The most important reason why you need digital marketing is that your competitors are also doing it. And if you want to stay in the competition, it is vital for you to keep up with them.
Types of digital marketing
- Search Engine Optimization
- Pay Per Click (PPC)
- Social media marketing
- Email Marketing
- Content Marketing
- YouTube Marketing
- search engine marketing
- Whatsapp Marketing
- Affiliate Marketing
Search Engine Optimization
If you have a long-term vision for your business, optimising your website to appear at the top of search engines (such as Google, Bing, Yahoo, and DuckDuckGo) can be fruitful in the long run.
When someone searches for a product or service on the search engine and your page appears at the top of the results, it will generate more traffic to your site and lead to an increase in sales.
Pay Per Click (PPC)
Pay-per-click drives traffic to your website by paying the search engine every time your ad is clicked on. Google Ads is one of the most common types of PPC. You pay a price to a publisher to appear on the top of Google’s Search Engine Result Page.
While SEO is organic ranking, it takes months to show results. PPC shows instant results and boosts your traffic in a matter of time.
Social media marketing
Social media marketing is booming, and everyone is on social media these days. SMM assists in attracting a larger audience and keeping them interested in your content, posts, reels, and stories.
Various social media platforms include
Marketing on these platforms can help you raise brand awareness and drive traffic.
EMAIL MARKETING
Email marketing is a great way to communicate with your audience and remarket to them. Email marketing is often used by companies to promote content and discounts, bringing visitors to the landing page of their site.
The conversion rate on email marketing is around 15%, which is still a respectable chunk of customers.
CONTENT MARKETING
Content is powerful. There are different types of content, such as blogs, infographics, audio and video content, newsletters, and ebooks.
You can educate your customers with your content. Your business can use content marketing to attract, engage, and retain its audience, which will lead to increased sales.
Content promotes brand loyalty. Content marketing goes well with SEO, which again will lead to an increase in traffic and sales.
YOUTUBE MARKETING
YouTube is dominating. And if you’re thinking of optimising the platform, now is the right time to tap into this platform. With YouTube, you can connect with your audience and keep them engaged with your content.
The potential of gaining a huge audience can promote your brand and brand loyalty.
Search Engine Marketing
SEM is an essential marketing technique for getting your site at the top of Google searches when someone searches for a query.
If you’re aiming to gain traffic to your site in a short period of time, SEM will help as you pay Google or a search engine to appear at the top of search query results.
WHATSAPP MARKETING
WhatsApp marketing is booming in digital marketing. Companies are opting for WhatsApp marketing to promote discounts, offers, and new launches and communicate with their customers.
More than 25% of the world’s population uses WhatsApp, which is nearly 2 billion people around the world. Optimizing your WhatsApp marketing now is a good choice to build customer relationships.
AFFILIATE MARKETING
Finally, affiliate marketing. Affiliate marketing simply means selling others' products and earning a small commission when someone purchases those products through an affiliate link. It has a huge earning potential.
There are different ways you can do affiliate marketing, such as through Youtube, blogs, Instagram, and influencers.