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Search Engine Optimisation

Search Engine Optimisation

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Search Engine Optimization (SEO)

is the manipulative technique that can have an impact on how websites are ranked by search engines. Indeed if optimization is done well for different search engines, can improve a website’s visibility in search engine result pages. But problem here is that many

SEO specialist

promises fast results but most of them do not deliver, reason being that they are using outdated practices and it’s time to let them go. SEO is all about optimizing your website for ranking high in local areas, so who can know the better treatment for your website than a local

SEO agency

. We are the

best SEO Company in Guwahati

to your rescue.

Things needed to keep in mind while carrying out SEO operations.

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Website’s structure
If you think that just a website and carrying out SEO for it is enough then you are dead wrong. The structure of the website matters a lot for SEO operations to be effective. Search engines go through a link structure to find and index pages. If a site is structured well, all the pages and sub pages will be easily found and indexed by search engine crawlers.
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Keywords
Your content and the words that you use in your content is the most important factor. When a person makes a query in the search engine search bar, there are certain bots which goes through all the web pages and websites looking for indices and contents that is relevant the query and provides the user with most relevant search results. This process is known as crawling. If you insert a certain sets of keywords in your content that people generally use to find your type of business that half of your work is done in the process of

ranking high in search engines

. This falls under

on page SEO

.
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Back links

Back linking

is basically an

off page SEO

where you link a certain content or web page of your website to a trusted website. Now, this process is really important. Here on finding your website link on another source Google establishes a trust on your website. Because they signal to Google that another source finds your content valuable enough to link it to their content. And this is how Google pushes your website to the first few pages of the search results.
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No duplicate content
One of the most common mistakes committed by almost all the online vendors out there is duplicating their contents. In an attempt and stand out of the crowd the website owners edits a few elements of their competitor’s websites and includes it in their own website without understanding the

search engine algorithms

.
Algorithms are generally used by Google to rank the web pages based on its authenticity and originality. Any duplicate content would be indentified by search engines and pushed backward to the last pages. Hence keeping the content original can help your

website appear in the first page of search engines

.
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